Hey, I’m Adam. I create simple, welcoming digital experiences with words and design. Take a look at my work to see how thoughtful UX can help people.


I've been hooked on games since my first round of Disney Boggle at my aunt's house when I was 4. From Trivial Pursuit to D&D and Canasta to Minecraft, I’m a big fan of finding new and different ways to play.
At work, this translates into a passion for creative problem solving, whether I’m working with what I’m given (like a style guide, component library, or design system) or creating the exact tools I need to solve any problem.
Making people happy is a big part of what drives me. It makes advocating for a user’s needs one of the most important and enjoyable parts of any project I work on.
Understanding the user, their needs, and their motivations is my first step in every project. It creates the benchmark I use to define success, and connecting with the user early on helps keep them in mind as I write and design.
Organized. Data-driven. Meticulous. A big nerd. Call me what you want, but I like to say I’m pro-information. Give me statistics, facts, and figures, and I'm happy.
I always want to learn and understand more. On a project, I'm passionate about making sure I have the whole picture. In generally, this means I'm always trying to expand my skill set, whether through trial and error, articles, video tutorials, or coursework.
Check out some of my UX writing work.

A location-based check to determine whether customers are eligible for satellite TV service and recommending streaming service as an alternative.
![[interface] image of travel tech software interface](https://cdn.prod.website-files.com/68cac37206c3a429daece498/68d450c21d1e179dc04f3f6e_pexels-cottonbro-6557551.jpg)
An update to the in-tile add-on description for a popular DIRECTV sports bundle to improve readability.

A collection of error messages, redirect modals, and form fields added to DIRECTV's online sales checkout flow to address address validation errors.

A series of screens for new and returning users trying to gain set up an account with MyFree DIRECTV or to log in after having previously created an account.
![[background image] of architecture plans (for a roofing contractor)](https://cdn.prod.website-files.com/68cac37206c3a429daece498/68d450b3ad003b65c25c475a_pexels-shkrabaanthony-5475793.jpg)
A writing style guide for use by the Acquisition and Services UX teams at DIRECTV.
Explore my latest UX design projects.

A responsive website redesign of the Minnesota government agency website.
![[background image] image of collaborative meeting (for a game development company)](https://cdn.prod.website-files.com/68cac37206c3a429daece498/68cb5914a3ccb2ae6446fa88_qpufaXAvbScc0XlH.png)
A design overhaul of a nonprofit website emphasizing ordering functionality and clarity of mission.
![[interface] image of software interface (for a edtech)](https://cdn.prod.website-files.com/68cac37206c3a429daece498/68cdac10724b0c582642b21a_depot.png)
A new one-stop portal for bootcamp students focused on resource access and progress tracking.